If you own a small business, then you know drawing a lot of traffic to your business – both online and in the real world – can be accomplished via search engines. Of the current lineup of search engines, Google is still king and master.
As undistributed leader in search engine traffic Buy Google Reviews, Google has a lot to offer a small business. Success in getting a spot at the top of the rankings is predicated on how well you develop and execute a content strategy. The days when a business could purchase traffic through AdWords or backlinks and experience more traffic are long gone.
Today, Google’s goal is to enhance the user experience, and they’ve gone about achieving it in a systematic way. Businesses that have been quick to adjust to search algorithm changes by Google have enjoyed the advantage of being first movers and grabbing top spots on search engine results.
Google has been evaluating web properties for trust. Their focus has broadened from putting up good content and getting backlinks to building a brand. Yes, small businesses are being rewarded for establishing themselves as a brand. When that brand becomes something people can relate to and trust, Google with its “eyes and ears” everywhere picks up the signals.
Where do these signals come from? Social media sites are hotspots that furnish Google with plentiful information. There are numerous examples of small businesses that are diligently cultivating a presence on social media sites. They’re reaping the rewards in the form of a jump in the SERPs on Google and a consequent traffic boost.
Press releases, webinars, and podcasts are other signal generators. A variety of content and its widespread distribution helps disseminate the word on your small business. User engagement and reviews or endorsements are used to verify the quality of the company and its brand. Having a reputation for quality improves your ranking.
When you market your content, try to ensure that you get found on sites that enjoy Google’s trust. For videos, it could mean YouTube, and for images it could mean Pinterest or Tumblr. Links from these sites leading to your small business website carry weight. Essentially, SEO in its latest fabrication stresses offsite content on trustworthy platforms… and of course quality content.